TY - UNPD A1 - Glenzer, Franca A1 - Gründl, Helmut A1 - Wilde, Christian T1 - "And lead us not into temptation": presentation formats and the choice of risky alternatives N2 - This paper uses laboratory experiments to provide a systematic analysis of how di↵erent presentation formats a↵ect individuals’ investment decisions. The results indicate that the type of presentation as well as personal characteristics influence both, the consistency of decisions and the riskiness of investment choices. However, while personal characteristics have a larger impact on consistency, the chosen risk level is determined more by framing e↵ects. On the level of personal characteristics, participants’ decisions show that better financial literacy and a better understanding of the presentation format enhance consistency and thus decision quality. Moreover, female participants on average make less consistent decisions and tend to prefer less risky alternatives. On the level of framing dimensions, subjects choose riskier investments when possible outcomes are shown in absolute values rather than rates of return and when the loss potential is less obvious. In particular, reducing the emphasis on downside risk and upside potential simultaneously leads to a substantial increase in risk taking. T3 - ICIR Working Paper Series - No. 16/14 KW - Behavioral finance KW - Decision under risk KW - Framing e↵ects Y1 - 2014 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/77120 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-771208 PB - Goethe University Frankfurt, International Center for Insurance Regulation (ICIR) CY - Frankfurt am Main ER -