@misc{LandwehrBuesser2015,
  author    = {Jan R{\"u}diger Landwehr and Muriel B{\"u}sser},
  title     = {»Androgyne« Marken weniger beliebt : Marketing-Professor Jan Landwehr {\"u}ber {\"a}sthetisch und emotional motivierte Kaufentscheidungen},
  booktitle = {UniReport / Goethe-Universit{\"a}t Frankfurt},
  volume    = {48},
  number    = {3},
  institution = {Wirtschaftswissenschaften},
  type      = {contributiontoperiodical},
  pages     = {16 -- 16},
  year        = {2015},
}