TY - JOUR A1 - Kersten, Saskia A1 - Lotze, Netaya T1 - Creating a self-image : face-work and identity construction online T2 - Journal für Medienlinguistik : jfml = Journal for media linguistics N2 - In this article, we build on research arguing that linguistic self-representation on social media can be viewed as a form of face-work and that the strategies employed by users are influenced by both a desire to connect with others and a need to preserve privacy. Drawing on our own analyses of usernames as well as that of others which were conducted as part of a large-scale project investigating usernames in 14 languages (Schlobinski/T. Siever 2018a), we argue that these conflicting goals of wanting to be recognised as an authen­tic member of an in-group while retaining a degree of anonymity are also observable in the choice of username. Online self-naming can thus be viewed as a key practice in the debate of face-work on social media platforms, because names and naming strategies can be stud­ied more readily than broader and more complex aspects, such as stylistic variation or text-image interdependence, while at the same time forming part of these. KW - usernames KW - self-naming KW - handles KW - face-work KW - social media KW - onomastics KW - Benutzernamen KW - Nicknamen KW - Facework KW - Soziale Medien KW - Onomastik Y1 - 2020 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/55038 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-550387 SN - 2569-6491 N1 - Dieses Werk steht unter der Lizenz Creative Commons Namensnennung - Weitergabe unter gleichen Bedingungen 4.0 International. VL - 2.2019 IS - 2 SP - 123 EP - 156 PB - Institut für Deutsche Sprache CY - Mannheim ER -