TY - JOUR A1 - Paulus, Frieder M. A1 - Müller-Pinzler, Laura A1 - Meshi, Dar A1 - Peng, Tai-Quan A1 - Martinez Mateo, Marina A1 - Krach, Sören T1 - The politics of embarrassment : considerations on how norm-transgressions of political representatives shape nation-wide communication of emotions on social media T2 - Frontiers in communication N2 - In this article, we hypothesize, and then demonstrate, that experiences of embarrassment have significantly increased in the United States, due in part, to the current situation in American politics under President Donald Trump. We provide support for our hypothesis by conducting both qualitative and quantitative analyses of Twitter posts in the U.S. obtained from the Crimson Hexagon database. Next, based on literature from social psychology, social neuroscience, and political theory, we propose a two-step process explaining why Trump's behavior has caused people in the U.S. to feel more embarrassment. First, compared to former representatives, Trump violates social norms in a manner that seems intentional, and second, these intentional norm violations specifically threaten the social integrity of in-group members—in this case, U.S. citizens. We discuss how these norm violations relate to the behavior of currently represented citizens and contextualize our rationale in recent changes of political representation and the public sphere. We conclude by proposing that more frequent, nation-wide experiences of embarrassment on behalf of the representative may motivate political actions to prevent further harm to individuals' self-concepts and protect social integrity. KW - affective politics KW - embarrassment KW - Twitter KW - Trump KW - social norm violation KW - vicarious emotions Y1 - 2019 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/51678 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-516787 SN - 2297-900X N1 - Copyright © 2019 Paulus, Müller-Pinzler, Meshi, Peng, Martinez Mateo and Krach. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. N1 - Als Preprint erschienen in: PsyArXiv Preprints, 2007, doi:10.17605/OSF.IO/PK4HC VL - 4 IS - Art. 11 SP - 1 EP - 9 PB - Frontiers Media CY - Lausanne ER -