Qualitative analysis of code choice, code switching, and language style in Internet Relay Chat (IRC) can shed light on functional-pragmatic aspects of the use of different linguistic varieties. However, in a qualitative analysis, the status of varieties within a channel or for a single chatter can only be guessed at. Moreover, qualitative research on linguistic variation in IRC often fails to generalize its findings due to a restricted database or a restricted view of a database. This article introduces an approach that allows for embedding of qualitative research within a quantitative research design. The quantitative method presented here enables general statements to be made about the use of varieties or the usage of certain chatters in a chat channel. The approach is exemplified with data from Swiss IRC channels, in which Swiss German dialects and standard German are used side by side. A large corpus is analyzed for static and dynamic aspects of dialect share. It is argued that this quantitative approach can provide a background for qualitative analysis and facilitate the selection process of relevant data required for qualitative analysis.