How incentive-based customer acquisition affects the value of the customer base
- USING VERY APPEALING INCENTIVES TO ATTRACT NEW CUSTOMERS IS A COMMON APPROACH IN THE FINANCIAL SERVICE INDUSTRY. WHILE THIS CERTAINLY LEADS TO MANY NEW CUSTOMERS, THE PROFITABILITY OF THESE ACQUIRED CUSTOMERS IS LARGELY UNKNOWN IN MANY BANKS.
| Author: | Jeanette Heiligenthal, Bernd SkieraORCiDGND |
|---|---|
| URN: | urn:nbn:de:hebis:30:3-578819 |
| ISSN: | 1866-1238 |
| Parent Title (English): | EFL quarterly : an E-Finance Lab publication |
| Publisher: | E-Finance Lab e.V. |
| Place of publication: | Frankfurt am Main |
| Document Type: | Article |
| Language: | English |
| Year of Completion: | 2009 |
| Year of first Publication: | 2009 |
| Publishing Institution: | Universitätsbibliothek Johann Christian Senckenberg |
| Release Date: | 2021/01/28 |
| Volume: | 2009 |
| Issue: | 4 |
| Page Number: | 2 |
| First Page: | 4 |
| Last Page: | 5 |
| HeBIS-PPN: | 477191479 |
| Institutes: | Angeschlossene und kooperierende Institutionen / E-Finance Lab e.V. |
| Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft |
| Sammlungen: | Universitätspublikationen |
| Licence (German): |  Deutsches Urheberrecht |
