One important difference between stage level predicates (SLPs) and individual level predicates (ILPs) is their behavior with respect to locative modifiers. It is commonly assumed that SLPs but not ILPs combine with locatives. The present study argues against a semantic account for this behavior (as advanced by e.g. Kratzer 1995, Chierchia 1995) and proposes a genuinely pragmatic explanation of the observed stage level/individual level contrast instead. The proposal is spelled out using Blutners (1998, 2000) optimality theoretic version of the Gricean maxims. Building on the observation that the respective locatives are not event-related but frame-setting modifiers, the preference for main predicates that express temporary properties is explained as a side-effect of “synchronizing” the main predicate with the locative frame in the course of finding an optimal interpretation. By emphasizing the division of labor between grammar and pragmatics, the proposed solution takes a considerable load off of semantics.