Open Access

Valia Kraleva

• Since the world today is so significantly shaped by media technologies, it has become crucial for organizations, institutions and political parties to embrace this phenomenon in order for them to be able to communicate their message and programmes effectively. If they fail to do so, they in effect fail to exist in the public consciousness. Mass media hugely influence how culture is created: intelligence, artistic talent and technological innovation become visible through the media. The Roman Catholic Church, the world’s largest religious organization has, for the longest time, on the one hand denied the influence of the media, while on the other hand calling it ‘the work of evil’. When the Church eventually came to acknowledge the media as a powerful force, it proceeded to use this power as a mouthpiece for its authorities. The Catholic Church is still not wholly at ease with the media. The question is whether the Catholic Church has sufficiently familiarized itself with how the media function, in order to utilise the media to communicate the Church’s message to a large public audience. Against the background of ecclesial documents this article investigates the attitude of the Catholic Church towards the media as it has developed over the past 50 years.