- Polnisch (17) (remove)
- Institut für Deutsche Sprache (IDS) Mannheim (17) (remove)
- How to spice up a breakfast cereal or the translation of culturally bound referential items in “The bluest eye” by Toni Morrison and “Vineland” by Thomas Pynchon (2011)
- This article will attempt to suggest translation procedures necessary to translate culturally bound items in the referential level of a literary work illustrated with examples from two novels: “The Bluest Eye” by Toni Morrison and “Vineland” by Thomas Pynchon. First, the article will include a general description of the referential level in literary works offering possible avenues of 285 its rendition, then and finally suggest a translation methodology and techniques together with practical examples of the theory at work.
- Context-induced creativity and the figurative use of taste terms (2011)
- For reasons of space, we only discussed one text in which the metaphors used seem to take their root in the context in which it has been written. One text is definitely not enough to make any definite claims on how widespread this phenomenon is. Given what we know about the two domains - FOOD and TASTE - one has reasons to believe that when speakers/conceptualisers(e.g. journalists) describe something which stands in some relation to both, they may intuitively be reaching for taste metaphors of the kind described above on the premise that this kind of ‘ornamentation’ will add some spice to what the addressee might otherwise consider a trivial (and boring) topic. At the same time, taste is only one among many properties a particular item of food or a substance (e.g. sugar) has. In consequence, one may well imagine contexts in which it is not its taste, but other properties (e.g. what Harbottle [1997:183] refers to as its 'pure white and deadly ’ image) that will make the conceptualiser reach for a particular linguistic or conceptual metaphor.
- Metaphorization and selected translation techniques : the case study of "National Geographic" (2008)
- "Tomcat", "kocur" and "kotjara" : in search of metaphorical extensions in the field "cats" in English, Polish and Russian (2007)
- A note on pragmatically and stylistically conditioned semantic changes : the case study of "Newsweek" Polska (2007)