TY - CHAP A1 - Wyss, Eva Lia A2 - Nänny, Max A2 - Fischer, Olga T1 - Iconicity in the digital world : an opportunity to create a personal image? T2 - Max Nänny ; Olga Fischer (Hrsg.): Form Miming Meaning ; Iconicity in Language and Literature ; 1 N2 - Popular culture is always in process; its meanings can never be identified in a text, for texts are activated, or made meaningful, only in social relations and in intertextual relations. This activation of the meaning potential of a text can occur only in the social and cultural relationship into which it enters. (Fiske, 1991a: 3) KW - Neue Medien Y1 - 1999 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/11578 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30-1125019 SN - 9789027221797 SN - 9781556195334 SN - 9789027299345 SP - 285 EP - 304 PB - John Benjamins Publishing Company CY - Amsterdam ; Philadelphia ER -