@article{LandwehrHerrmann2016,
  author    = {Jan R{\"u}diger Landwehr and Andreas Herrmann},
  title     = {Editorial [Vol. 7, No. 2, 2015 / GfK Marketing Intelligence Review]},
  journal   = {GfK Marketing Intelligence Review},
  volume    = {7},
  number    = {2},
  pages     = {3 -- 3},
  doi       = {10.1515/gfkmir-2015-0010},
  year      = {2016},
}