@book{Ruehle2020,
  author    = {Christiane R{\"u}hle},
  title     = {Markeninszenierung in Japan - zur narrativen Konstruktion der Lifestyle-Marken "Muji" und "Uniqlo"},
  edition   = {1},
  isbn      = {978-3-8394-4908-0},
  year      = {2020},
}