@article{WieringaKannanMaetal.2019,
  author    = {Jaap E. Wieringa and P.K. Kannan and Xiao Ma and Thomas Reutterer and Hans Risselada and Bernd Skiera},
  title     = {Data analytics in a privacy-concerned world},
  journal   = {Journal of business research},
  volume    = {122},
  pages     = {915 -- 925},
  doi       = {10.1016/j.jbusres.2019.05.005},
  year      = {2019},
}