TY  - JOUR
A1  - Wieringa, Jaap E.
A1  - Kannan, P.K.
A1  - Ma, Xiao
A1  - Reutterer, Thomas
A1  - Risselada, Hans
A1  - Skiera, Bernd
T1  - Data analytics in a privacy-concerned world
T2  - Journal of business research
N2  - Data is considered the new oil of the economy, but privacy concerns limit their use, leading to a widespread sense that data analytics and privacy are contradictory. Yet such a view is too narrow, because firms can implement a wide range of methods that satisfy different degrees of privacy and still enable them to leverage varied data analytics methods. Therefore, the current study specifies different functions related to data analytics and privacy (i.e., data collection, storage, verification, analytics, and dissemination of insights), compares how these functions might be performed at different levels (consumer, intermediary, and firm), outlines how well different analytics methods address consumer privacy, and draws several conclusions, along with future research directions.
Y1  - 2019
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/63119
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-631194
SN  - 0148-2963
VL  - 122
SP  - 915
EP  - 925
PB  - Elsevier
CY  - New York, NY
ER  -