@incollection{Rypačkova2021, author = {Lucie Ryp{\´a}čkov{\´a}}, title = {Phraseologismen in der Werbung}, booktitle = {Experimentierr{\"a}ume in der deutschen Sprachwissenschaft / Hana Menclov{\´a}, Michaela Voltrov{\´a} (Hrsg.)}, isbn = {978-80-261-0951-8}, year = {2021}, }