TY - JOUR A1 - Yang, Cathy Liu A1 - Bauer, Kevin A1 - Li, Xitong A1 - Hinz, Oliver T1 - Is human-AI advice better than human or AI advice? T2 - Efl insights : an elf - the Data Science Institute publication N2 - Business practitioners increasingly use Artificial Intelligence (AI) applications to assist customers in making decisions due to their higher prediction quality. Yet, customers are frequently reluctant to rely on advice generated from machines, especially when their decision is at stake. Our study proposes a solution, which is to bring a human expert in the loop of machine advice. We empirically test whether customers are more accepting expert-AI collaborative advice than expert or AI advice. Y1 - 2022 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/68252 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-682526 SN - 1866-1238 SN - 2700-2241 VL - 2022 IS - 2 SP - 4 EP - 5 PB - E-Finance Lab e.V. CY - Frankfurt am Main ER -