@article{AhmadiAbouNaboutSkieraetal.2023,
  author    = {Iman Ahmadi and Nadia Abou Nabout and Bernd Skiera and Elham Maleki and Johannes Fladenhofer},
  title     = {Overwhelming targeting options: Selecting audience segments for online advertising},
  journal   = {International Journal of Research in Marketing},
  volume    = {2023},
  number    = {In Press, Corrected Proof},
  doi       = {10.1016/j.ijresmar.2023.08.004},
  year      = {2023},
}