TY - JOUR A1 - Keller, Katharina A1 - Ott, Melissa A1 - Hinz, Oliver A1 - Klein, Anja T1 - Influence of social relationships on decisions in device-to-device communication T2 - IEEE access N2 - Device-to-device (D2D) communication is an innovative solution for improving wireless network performance to efficiently handle the ever-increasing mobile data traffic. Communication takes place directly between two devices that are in each other’s transmission range. So far, research has focused on the technical challenges of implementing this technology and assumes a user’s general willingness to participate as forwarder in this technology. However, this simplifying assumption is not realistic, as willingness to participate in D2D communication can vary depending on the user. In this work, we consider the scenario that a user can act as a forwarder for a receiver who is not directly or insufficiently reached by the base station and accordingly has no or poor Internet connection. We take a user-centric approach and investigate the willingness to provide an Internet connection as a forwarder. We are the first to investigate user preferences for D2D communication using a choice-based conjoint analysis. Our results, based on a representative sample of potential users (N=181), show that the social relationship between the potential forwarder and the receiver has the greatest impact on the potential forwarder’s decision to provide an Internet connection to the receiver, accepting sacrifices in terms of additional battery consumption and reduced own service performance. In a detailed segment analysis, we observe significant preference differences depending on smartphone usage behavior and user age. Taking the corresponding preferences into account when matching forwarders and receivers can further increase technology adoption. KW - device-to-device communication KW - performance evaluation KW - receivers KW - internet KW - batteries KW - base stations KW - wireless networks KW - conjoint analysis KW - consumer behavior KW - mobile communication KW - user preferences KW - user study KW - willingness to forward KW - wireless communication Y1 - 2021 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/62373 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-623738 SN - 2169-3536 VL - 9 SP - 106459 EP - 106475 PB - Institute of Electrical and Electronics Engineers CY - New York, NY ER -