TY  - JOUR
A1  - Murányi-Zagyvai, Márta
T1  - Globalisierung durch reduzierte Fachwörter, oder Elemente einer beinahe universellen Lingua franca?
T2  - Acta Facultatis Philosophicae Universitatis Ostraviensis / Studia Germanistica
N2  - This paper focuses on multi-segmental acronyms ('Kurzwörter'), whose use was initially condemned by German linguistic purists as a manifestation of language decay. However, the desire for abbreviation has not abated: multi-segmental acronyms are being used more and more. Without them, technical language would no longer be conceivable today. But are they only popular because of their brevity? This article investigates the advantages of using multi-segmental acronyms in technical texts, as well as exploring a kind of globalization process affecting technical languages, manifested in a new kind of embedding of English and English-transmitted technical terms.
KW  - Fachsprache
KW  - Akronym
KW  - Entlehnung
KW  - Globalisierung
KW  - Globalization
KW  - Technical languages
KW  - Acronyms
KW  - Borrowing
Y1  - 2020
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/58988
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-589888
UR  - https://dokumenty.osu.cz/ff/journals/studiagermanistica/2020-27/SG_27_Muranyi-Zagavai.pdf
SN  - 2571-8273
SN  - 1803-408X
VL  - 27
SP  - 35
EP  - 46
PB  - Ostravská univerzita v Ostravě
CY  - Ostrava
ER  -