@article{HanReinartzSkiera2021,
  author    = {Simeng Han and Werner J. Reinartz and Bernd Skiera},
  title     = {Capturing retailers' brand and customer focus},
  journal   = {Journal of retailing},
  volume    = {97},
  number    = {4},
  pages     = {582 -- 596},
  doi       = {10.1016/j.jretai.2021.01.001},
  year      = {2021},
}