TY - JOUR A1 - Landwehr, Jan Rüdiger A1 - Herrmann, Andreas T1 - Editorial [Vol. 7, No. 2, 2015 / GfK Marketing Intelligence Review] T2 - GfK Marketing Intelligence Review Y1 - 2016 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/41716 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-417165 N1 - © 2015. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. (CC BY-NC-ND 4.0) VL - 7 IS - 2 SP - 3 EP - 3 PB - GfK-Nürnberg e.V. CY - Nürnberg ER -