TY  - JOUR
A1  - Demaj, Esmir
A1  - Manjani, Vilma
T1  - Information asymmetry and its implications in online purchasing behaviour: a country case study
T1  - Informacijska asimetrija in njene posledice pri obnašanju ob spletnih nakupih: primer Albanije
T2  - Mednarodno inovativno poslovanje = Journal of Innovative Business and Management
N2  - The objective of this study is to analyse how certain variables in the online market affect the decision-making trajectory and actions toward reducing the information asymmetry faced in online purchasing. A survey and observation are conducted in order to understand the behavior and perceptions of online buyers toward the information given in online platforms. Descriptive and correlation analysis have been employed in order to evaluate the data collected and test the correlation between variables of the research model. It results that most participants take for granted the fact that sellers have more information than them when entering into a transaction agreement and this makes them feel inferior towards the superior power sellers possess in such interactions. This makes the traditional markets more preferred for them, however multiple sources such as reviews and ratings result as an alternative way of reducing the perceived information asymmetry.
N2  - Namen te študije je analizirati, kako določene spremenljivke na spletnem  trgu  vplivajo  na  usmeritev  odločanja  in  ukrepe  za  zmanjšanje asimetrije  informacij  pri  nakupovanju  prek  spleta.  Raziskava  in  opazovanje sta bili izvedeni, da bi razumeli vedenje spletnih kupcev in njihovo dojemanje informacij, ki so podane na spletnih platformah. Za oceno zbranih podatkov in  testiranje  povezanosti  med  spremenljivkami  raziskovalnega  modela  smo uporabili  opisno  in  korelacijsko  analizo.  Posledica  tega  je,  da  večina udeležencev  kot  samoumevno  upošteva  dejstvo,  da  imajo  prodajalci  več informacij od njih, ko sklenejo transakcijsko pogodbo, zaradi česar se počutijo manjvredno od moči prodajalcev, ki jih ti imajo v takih interakcijah. Zaradi tega  so  tradicionalni  trgi  zanje  bolj  prednostni,  vendar  več  virov,  kot  so pregledi   in   ocene,   predstavlja  alternativni  način  zmanjšanja  asimetrije zaznanih informacij.
KW  - information asymmetry
KW  - online purchasing
KW  - decision making
KW  - Albania
KW  - informacijska asimetrija
KW  - online nakupovanje
KW  - odločanje
KW  - Albanija
Y1  - 2020
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/55419
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-554190
SN  - 1855-6175
VL  - 12
IS  - 1
SP  - 72
EP  - 82
PB  - DOBA Fakulteta za uporabne poslovne in družbene študije
CY  - Maribor
ER  -