@article{LambrechtSkiera2016,
  author    = {Anja Lambrecht and Bernd Skiera},
  title     = {Managing your customer's tariff choice: what to do when your customers pay too much},
  journal   = {GfK Marketing Intelligence Review},
  volume    = {1},
  pages     = {16 -- 23},
  doi       = {DOI: 10.2478/gfkmir-2014-0081},
  year      = {2016},
}