@article{SkieraWiesel2005,
  author    = {Bernd Skiera and Thorsten Wiesel},
  title     = {Linking customer metrics to shareholder value},
  journal   = {EFL quarterly : an E-Finance Lab publication},
  volume    = {2005},
  number    = {4},
  pages     = {6 -- 8},
  year      = {2005},
}