TY  - JOUR
A1  - Messerschmidt, Christian M.
A1  - Berger, Sven C.
A1  - Skiera, Bernd
T1  - Hot or not? Usage of Web 2.0 applications by retail banking customers
T2  - EFL quarterly : an E-Finance Lab publication
N2  - THE TERM WEB 2.0, COINED FOR A VARIETY OF RECENT WEB APPLICATIONS, RESOUNDS THROUGHOUT THE LAND AND FIRES ONLINE MARKETERS’ IMAGINATION IN MANY INDUSTRIES. WE EXAMINE EMPIRICALLY HOW FAR THOSE APPLICATIONS ARE USED BY RETAIL BANKING CUSTOMERS AND WHICH ROLE THEY PLAY IN THE RETAIL CUSTOMERS’ PURCHASE PROCESS.
Y1  - 2009
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/57870
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-578707
SN  - 1866-1238
VL  - 2009
IS  - 1
SP  - 6
EP  - 8
PB  - E-Finance Lab e.V.
CY  - Frankfurt am Main
ER  -