TY  - JOUR
A1  - Heiligenthal, Jeanette
A1  - Skiera, Bernd
T1  - How incentive-based customer acquisition affects the value of the customer base
T2  - EFL quarterly : an E-Finance Lab publication
N2  - USING VERY APPEALING INCENTIVES TO ATTRACT NEW CUSTOMERS IS A COMMON APPROACH IN THE FINANCIAL SERVICE INDUSTRY. WHILE THIS CERTAINLY LEADS TO MANY NEW CUSTOMERS, THE PROFITABILITY OF THESE ACQUIRED CUSTOMERS IS LARGELY UNKNOWN IN MANY BANKS.
Y1  - 2009
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/57881
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-578819
SN  - 1866-1238
VL  - 2009
IS  - 4
SP  - 4
EP  - 5
PB  - E-Finance Lab e.V.
CY  - Frankfurt am Main
ER  -