TY - JOUR A1 - Blaseg, Daniel A1 - Schulze, Christian A1 - Skiera, Bernd T1 - Is laissez-faire regulation sufficient to protect consumers? T2 - EFL quarterly : an E-Finance Lab publication N2 - UNDER LAISSEZ-FAIRE REGULATION, REGULATORS CHOOSE NOT TO INTERFERE BECAUSE THEY SEEK TO STIMULATE INNOVATION AND PROTECT ENTERPRISES FROM THE COSTS IMPOSED BY REGULATORY COMPLIANCE. YET, EMPIRICAL EVIDENCE REGARDING THE ABILITY OF LAISSEZ-FAIRE REGULATION TO ENSURE CONSUMER PROTECTION IS LACKING. THIS ARTICLE TESTS EMPIRICALLY WHETHER THE CURRENT LAISSEZ-FAIRE REGULATION OF PRICE ADVERTISING CLAIMS ON THE MOST POPULAR REWARD-BASED CROWDFUNDING PLATFORM, KICKSTARTER, IS SUFFICIENT TO PROTECT CONSUMERS. Y1 - 2017 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/58016 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-580160 SN - 1866-1238 VL - 2017 IS - 4 SP - 4 EP - 5 PB - E-Finance Lab e.V. CY - Frankfurt am Main ER -