TY  - JOUR
A1  - Schulze, Christian
T1  - The second screen: why banks must re-think their TV advertising
T2  - EFL quarterly : an E-Finance Lab publication
Y1  - 2013
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/57937
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-579373
SN  - 1866-1238
VL  - 2013
IS  - 1
SP  - 8
EP  - 8
PB  - E-Finance Lab e.V.
CY  - Frankfurt am Main
ER  -