TY  - JOUR
A1  - Böhm, Martin
A1  - Gensler, Sonja
T1  - Evaluating the impact of the online sales channel on customer profitability in the financial services industry
T2  - EFL quarterly : an E-Finance Lab publication
N2  - MULTI-CHANNEL STRATEGIES OFFER OPPORTUNITIES TO BOOST A BANK'S
PROFITABILITY.
Y1  - 2004
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/57802
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-578021
SN  - 1866-1238
VL  - 2004
IS  - 4
SP  - 6
EP  - 8
PB  - E-Finance Lab e.V.
CY  - Frankfurt am Main
ER  -