TY  - JOUR
A1  - Truan, Naomi
A1  - Fischer, Friederike
T1  - Die digitale Hashtag-Kampagne rund um #CoronaEltern und #CoronaElternRechnenAb: Twitter-Positionierungspraktiken in der Pandemie
T2  - Journal für Medienlinguistik : jfml = Journal for media linguistics
N2  - As kindergartens and schools closed down during the first wave of the COVID-19 pandemic in Germany, two hashtags emerged on Twitter: #CoronaEltern (#CoronaParents) and #CoronaEltern­Rech­nenAb (#CoronaParentsDocumentTheCosts). In this paper, we examine the positioning practices around both hashtags as expres­sions of “digital activism” (Joyce 2010: VIII). One characteristic of the hashtag campaign is that political demands are hardly ever made di­rectly. Rather, the participants resort to five main linguistic patterns: (1) they address different target groups; (2) they refer to different protagonists; (3) in the subcorpus #CoronaEltern specifically, they constitute themselves as a collective through (4) the recurring use of first-person narratives; (5) and generalization and typification. Our findings show that #CoronaParents are not just parents in times of a pandemic: #CoronaParents are only those who see themselves as such, participating in an evolving, at times misunderstood commu­nity.
KW  - Twitter
KW  - hashtags
KW  - COVID-19
KW  - pandemic
KW  - digital activism
KW  - community
KW  - protest
KW  - positioning
Y1  - 2023
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/68900
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-689004
VL  - 5
IS  - 1
SP  - 1
EP  - 33
PB  - Institut für Deutsche Sprache
CY  - Mannheim
ER  -