@article{BoehmGensler2004,
  author    = {Martin B{\"o}hm and Sonja Gensler},
  title     = {Evaluating the impact of the online sales channel on customer profitability in the financial services industry},
  journal   = {EFL quarterly : an E-Finance Lab publication},
  volume    = {2004},
  number    = {4},
  pages     = {6 -- 8},
  year      = {2004},
}