@incollection{MarkusKitayamaHeiman2009,
  author    = {Hazel Rose Markus and Shinobu Kitayama and Rachel H. Heiman},
  title     = {Culture and "basic" psychological principles},
  booktitle = {E. T. Higgins \& A. W. Kruglanski (Eds.), Social psychology: Handbook of basic principles},
  year      = {2009},
}