TY - JOUR A1 - Jacobs, Arthur M. A1 - Võ, Melissa Lê-Hoa A1 - Briesemeister, Benny B. A1 - Conrad, Markus A1 - Hofmann, Markus J. A1 - Kuchinke, Lars A1 - Lüdtke, Jana A1 - Braun, Mario T1 - 10 years of BAWLing into affective and aesthetic processes in reading: what are the echoes? T2 - Frontiers in psychology N2 - Reading is not only "cold" information processing, but involves affective and aesthetic processes that go far beyond what current models of word recognition, sentence processing, or text comprehension can explain. To investigate such "hot" reading processes, standardized instruments that quantify both psycholinguistic and emotional variables at the sublexical, lexical, inter-, and supralexical levels (e.g., phonological iconicity, word valence, arousal-span, or passage suspense) are necessary. One such instrument, the Berlin Affective Word List (BAWL) has been used in over 50 published studies demonstrating effects of lexical emotional variables on all relevant processing levels (experiential, behavioral, neuronal). In this paper, we first present new data from several BAWL studies. Together, these studies examine various views on affective effects in reading arising from dimensional (e.g., valence) and discrete emotion features (e.g., happiness), or embodied cognition features like smelling. Second, we extend our investigation of the complex issue of affective word processing to words characterized by a mixture of affects. These words entail positive and negative valence, and/or features making them beautiful or ugly. Finally, we discuss tentative neurocognitive models of affective word processing in the light of the present results, raising new issues for future studies. KW - Berlin Affective Word List (BAWL) KW - valence decision task KW - lexical decision task KW - emotion KW - word recognition models KW - neurocognitive poetics KW - reading KW - aesthetics Y1 - 2015 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/51906 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-519067 SN - 1664-1078 N1 - Copyright © 2015 Jacobs, Võ, Briesemeister, Conrad, Hofmann, Kuchinke, Lüdtke and Braun. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. VL - 6 IS - Art. 714 SP - 1 EP - 15 PB - Frontiers Research Foundation CY - Lausanne ER -