@misc{SkieraBuesser2016,
  author    = {Bernd Skiera and Muriel B{\"u}sser},
  title     = {"Suchbegriffe sind wie ein Zauberwort"},
  booktitle = {UniReport / Goethe-Universit{\"a}t Frankfurt},
  volume    = {49},
  number    = {2},
  institution = {Wirtschaftswissenschaften},
  type      = {contributiontoperiodical},
  pages     = {10 -- 10},
  year        = {2016},
}