TY - JOUR A1 - Costola, Michele A1 - Iacopini, Matteo A1 - Santagiustina, Carlo R. M. A. T1 - On the "mementum" of meme stocks T2 - Economics letters N2 - The meme stock phenomenon has yet to be explored. In this note, we provide evidence that these stocks display common stylized facts for the dynamics of price, trading volume, and social media activity. Using a regime-switching cointegration model, we identify the meme stock “mementum” which exhibits a different characterization compared to other stocks with high volumes of activity (persistent and not) on social media. Finally, we show that mementum is significant and positively related to the stock’s returns. Understanding these properties helps investors and market authorities in their decisions. KW - Meme stocks KW - Social media KW - Social trading KW - Cointegration KW - Regime switching Y1 - 2021 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/78154 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-781546 SN - 0165-1765 VL - 207 IS - 110021 PB - Elsevier CY - Amsterdam ER -