TY  - JOUR
A1  - Haverda, Timothy
A1  - Halley, Jeffrey A.
T1  - Trump’s 2016 presidential campaign and Adorno’s psychological technique: Content analyses of authoritarian populism
T2  - TripleC
N2  - There has been a burgeoning interest in the sociology of the Frankfurt School as well as the oeuvre of Theodor W. Adorno since the 2016 presidential campaign of Donald J. Trump. The objectives of this study are to both illustrate the enduring importance of Adorno and to provide an important theoretical outline in making sense of Trump’s 2016 United States presidential campaign. Using Adorno’s understudied textual analysis of the radio addresses of Martin Luther Thomas and data from Trump’s 2016 US presidential campaign, we find that Trump’s own discourse can be condensed into three of Adorno’s rhetorical devices: (1) the lone wolf device or anti-statism/pseudo-conservatism, reflecting his criticism of "special interests" and his appraisal of business and (self-)finance; (2) the movement device, which amounted to glorification of action; and (3) the exactitude of error device which amounted to xenophobic, ethnonationalist hyperbole.
KW  - Donald Trump
KW  - Theodore W. Adorno
KW  - authoritarian populism
KW  - critical theory
KW  - 2016 US Presidential Election
KW  - content analysis
Y1  - 2019
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/54346
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-543464
SN  - 1726-670X
N1  - tripleC is a peer-reviewed, open-access journal (ISSN: 1726-670X). All journal content, except where otherwise noted, is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Austria License.
VL  - 17
IS  - 2
SP  - 202
EP  - 220
PB  - Unified Theory of Information Research Group
CY  - Vienna
ER  -