TY - JOUR A1 - Blizkovsky, Petr A1 - Berendes, Vincent T1 - Economics of fairness within the food supply chain in context of the EU T2 - Apstract N2 - The paper broaches the issue of unfair trading practices (UTPs) at the expense of, economically spoken, weaker actors among the food supply chain in context of the EU. For illustrating the concept of UTPs and delivering a theoretical basis for scrutinizing the term of fairness in respective trading practices the paper suggests the three variables 1) bargaining power, 2) market power/anti competitive practices and 3) unequal gain distribution. Subsequently the article presents selected national food-specific legislative based reactions towards UTPs evolved in context of the three variables. Ultimately the paper presents a qualitatively generated hypothesis which presumes that legislative food-specific measurements focussing on protecting suppliers lead to a beneficial monetary share for farmers, by means of influencing the producer price to a monetarily advantageous extent. The hypothesis was generated unprejudiced in the run-up to the paper. The research design which led to the hypothesis mentioned will be presented. KW - Food supply KW - fairness KW - bargaining power KW - EU KW - unfair trading practices Y1 - 2016 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/54955 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-549552 SN - 1789-221X SN - 1789-7874 N1 - This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. VL - 10 IS - 4-5 SP - 107 EP - 116 PB - Agroinform Corp. CY - Budapest ER -