TY - JOUR A1 - Hinz, Oliver A1 - Otter, Thomas A1 - Skiera, Bernd T1 - Estimating network effects in two-sided markets T2 - Efl insights : an elf - the Data Science Institute publication N2 - THE PROLIFERATION OF THE INTERNET HAS ENABLED PLATFORM INTERMEDIARIES TO CREATE TWO-SIDED MARKETS IN MANY INDUSTRIES. IN SUCH MARKETS, NETWORK EFFECTS OFTEN OCCUR WHICH CAN DIFFER FOR NEW AND EXISTING CUSTOMERS. THE AUTHORS DEVELOP AN INFLUX-OUTFLOW MODEL TO INVESTIGATE THE CONDITIONS UNDER WHICH THE ESTIMATION OF SAME-SIDE AND CROSS-SIDE NETWORK EFFECTS SHOULD DISTINGUISH BETWEEN ITS IMPACT ON THE NUMBER OF NEW CUSTOMERS (I.E., ACQUISITION) AND EXISTING CUSTOMERS (I.E., THEIR ACTIVITY). Y1 - 2020 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/57635 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-576351 SN - 1866-1238 SN - 2700-2241 VL - 2020 IS - 1 SP - 4 EP - 5 PB - E-Finance Lab e.V. CY - Frankfurt am Main ER -