TY  - JOUR
A1  - Laub, Rene
A1  - Miller, Klaus Matthias
A1  - Skiera, Bernd
T1  - Economic value of data
T2  - Efl insights : an elf - the Data Science Institute publication
N2  - FIRMS COLLECT A LARGE AMOUNT OF DATA BY ENGAGING HEAVILY IN THE COLLECTION AND STORAGE OF ONLINE USER ACTIVITY VIA VARIOUS USER TRACKING TECHNOLOGIES. RECENT POLICY INITIATIVES AIM AT RESTRICTING THIS PRACTICE TO PROTECT CONSUMER PRIVACY. WE STUDY EMPIRICALLY THE CONSEQUENCES OF SUCH RESTRICTIONS FOR ONLINE PUBLISHERS, SUCH AS NEWS WEBSITES, BECAUSE THEY STRONGLY RELY ON REVENUES THAT ARE GENERATED BASED ON USER DATA. WE FIND A PRICE DECREASE OF CA. 30% FOR ONLINE ADS WHEN NO DATA FROM USER TRACKING IS AVAILABLE. THE POTENTIAL REVENUE LOSS COULD BE MORE THAN EUR 14 BILLION IN THE EU AND MORE THAN USD 27 BILLION IN THE US.
Y1  - 2020
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/57639
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-576394
SN  - 1866-1238
SN  - 2700-2241
VL  - 2020
IS  - 2
SP  - 4
EP  - 5
PB  - E-Finance Lab e.V.
CY  - Frankfurt am Main
ER  -