TY  - JOUR
A1  - Skiera, Bernd
A1  - Wiesel, Thorsten
T1  - Linking customer metrics to shareholder value
T2  - EFL quarterly : an E-Finance Lab publication
N2  - FIVE CUSTOMER METRICS ARE KEY CUSTOMER PERFORMANCE INDICATORSFOR FINANCIAL INSTITUTIONS. THEY DETERMINE THE VALUE OF THE CUSTOMER BASE AND OUR MODEL ALLOWS TO DETERMINE THE EFFECT OF CHANGES IN THOSE METRICS ON SHAREHOLDER VALUE.
Y1  - 2005
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/57818
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-578186
SN  - 1866-1238
VL  - 2005
IS  - 4
SP  - 6
EP  - 8
PB  - E-Finance Lab e.V.
CY  - Frankfurt am Main
ER  -