TY - JOUR A1 - Bayer, Emanuel A1 - Skiera, Bernd T1 - Towards a better understanding: price-to-earnings ratios of high-growth firms T2 - EFL quarterly : an E-Finance Lab publication N2 - THE PRICE-TO-EARNINGS (P/E) RATIO IS ONE OF THE MOST IMPORTANT METRICS FOR VALUING FIRMS. UNFORTUNATELY, INTERPRETATIONS OF HIGH-GROWTH FIRMS’ P/E RATIOS CAN BE CHALLENGING, BECAUSE THEY FREQUENTLY EXHIBIT EITHER EXTREMELY HIGH OR NEGATIVE VALUES. WE SHOW THAT THE USE OF CUSTOMER METRICS ALLOWS FOR BETTER INTERPRETING THESE P/E RATIOS, THAT IMPROVEMENTS IN CUSTOMER METRICS HAVE NON-INTUITIVE AND SURPRISING EFFECTS ON THE P/E RATIO, AND THAT OUR NEW MODEL BETTER PREDICTS FUTURE P/E RATIOS THAN EXISTING MODELS. Y1 - 2013 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/57945 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-579456 SN - 1866-1238 VL - 2013 IS - 2 SP - 6 EP - 8 PB - E-Finance Lab e.V. CY - Frankfurt am Main ER -