Culture as text : reading and interpreting cultures

  • '[C]ulture as text' initially proved to be a pivotal bridging metaphor between cultural anthropology and literary studies. Following an admittedly ambivalent career path, the concept of 'culture as text' has nevertheless continued to rise and has become an over-determined general principle, an emphatic key metaphor, even an overall "programmatic motto for the study of culture" […]. At first, this concept was still closely connected to ethnographic research and to the semiotic framework of interpretive cultural anthropology. However, since the end of the 1990s it has been utilised to encompass a much broader interdisciplinary horizon for the study of culture. 'Culture as text' advanced from being a conceptual metaphor for the condensation of cultural meanings to a rather free-floating formula frequently referred to in analyses within disciplines involved in the study of culture. Surprisingly, 'culture as text' has remained a consistent key phrase throughout the discourses concerned with the study of culture—even after the culture debate had long since turned away from the holistic understanding of culture implied by the formula.

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Author:Doris Bachmann-MedickGND
Parent Title (English):Travelling concepts for the study of culture / ed. by Birgit Neumann and Ansgar Nünning. In Coll. with Mirjam Horn
Publisher:De Gruyter
Place of publication:Berlin ; Boston, Mass.
Editor:Birgit Neumann, Mirjam Horn, Ansgar Nünning
Document Type:Part of a Book
Year of Completion:2012
Year of first Publication:2012
Publishing Institution:Universitätsbibliothek Johann Christian Senckenberg
Release Date:2015/06/23
GND Keyword:Cultural Turn; Textualität; Anthropologie; Kulturwissenschaften
Page Number:20
First Page:99
Last Page:118
Dewey Decimal Classification:8 Literatur / 80 Literatur, Rhetorik, Literaturwissenschaft / 800 Literatur und Rhetorik
Sammlungen:CompaRe | Allgemeine und Vergleichende Literaturwissenschaft
BDSL-Klassifikation:03.00.00 Literaturwissenschaft / BDSL-Klassifikation: 03.00.00 Literaturwissenschaft > 03.06.00 Literaturtheorie
Licence (German):License LogoDeutsches Urheberrecht