From stalls to screens :dialogue between Georgian bazaars and online shopping

  • This study explores the evolving dynamics between bazaars and online shopping in contemporary Georgia. The research originated from an initial exploration of Tbilisi’s vibrant markets, where the diverse array of vendors and the bustling activity around metro stations drew our attention. Inspired by the rich cultural and social life of these markets, we initially planned a field study centered around their role in the everyday life of Georgians. However, early participant observations revealed intriguing patterns in the consumer behavior of the younger generation, who, despite visiting these markets, often favored online shopping for their purchasing needs. This insight led us to expand our research scope to examine the relationship between online shopping and bazaars in Georgia, particularly in the context of the digital age...

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Author:Aruna Chen, Davit Patsatsia
URN:urn:nbn:de:hebis:30:3-619289
ISSN:2510-2826
Series (Serial Number):Working Paper Series on Informal Markets and Trade (14)
Place of publication:Frankfurt am Main
Document Type:Working Paper
Language:German
Year of Completion:2025
Year of first Publication:2025
Publishing Institution:Universitätsbibliothek Johann Christian Senckenberg
Release Date:2025/01/08
Page Number:13
Institutes:Sprach- und Kulturwissenschaften
Dewey Decimal Classification:3 Sozialwissenschaften / 30 Sozialwissenschaften, Soziologie / 300 Sozialwissenschaften
3 Sozialwissenschaften / 38 Handel, Kommunikation, Verkehr / 380 Handel, Kommunikation, Verkehr
Sammlungen:Universitätspublikationen
Licence (German):License LogoDeutsches Urheberrecht