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The legislative effects of campaign personalization an analysis on the legislative behavior of successful german constituency candidates

  • Personalized campaign styles are of increasing importance in contemporary election campaigns at all levels of politics. Surprisingly, we know little about their implications for the behavior of successful candidates once they take public office. This paper aims to fill this gap in empirical and theoretical ways. It shows that campaign personalization results in legislative personalization. Legislators that ran personalized campaigns are found to be more likely to deviate in roll call votes and to take independent positions on the floor. These findings result from a novel dataset that matches survey evidence on candidates’ campaign styles in the 2009 German Federal Elections with the legislative behavior of successful candidates in the 17th German Bundestag (2009–2013). Combining data from the campaign and legislative arenas allows us to explore the wider consequences of campaign personalization.

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Author:Thomas ZittelORCiDGND, Dominic Nyhuis
URN:urn:nbn:de:hebis:30:3-564845
DOI:https://doi.org/10.1177/0010414020938103
ISSN:1552-3829
ISSN:0010-4140
Parent Title (German):Comparative political studies
Publisher:Sage Publications
Place of publication:Thousand Oaks, Calif.
Document Type:Article
Language:English
Date of Publication (online):2020/07/01
Date of first Publication:2020/07/01
Publishing Institution:Universitätsbibliothek Johann Christian Senckenberg
Release Date:2020/12/30
Tag:candidates; constituency campaigns; electoral systems; legislative behavior; personalization
Volume:54
Issue:2
Page Number:27
First Page:312
Last Page:338
HeBIS-PPN:476905273
Institutes:Gesellschaftswissenschaften / Gesellschaftswissenschaften
Dewey Decimal Classification:3 Sozialwissenschaften / 34 Recht / 340 Recht
Sammlungen:Universitätspublikationen
Licence (English):License LogoCreative Commons - Namensnennung-Nicht kommerziell 4.0