Open Access

Hrvoja Heffer

• U radu se razmatra biološka i društvena kategorija roda u okviru rodne teorije, te se razrađuje njihov odraz u rodnoj teoriji stereotipa s uvođenjem izvorne rodne teorije u hrvatskome jeziku i pratećega nazivlja u hrvatsku sociolingvistiku.
• The paper considers the biological and social categories of gender within the framework of gender theory. It provides an outline of existing respective gender accounts, interspersed with additional comments and conclusions. It also lays a foundation for a genuine Croatian gender theory of stereotypes, including its definition, elaboration and further scientific classification in accordance with its static or dynamic provenance. Consequently, it introduces some original Croatian gender terminology, such as: 3D stereo type, stereotypization, stereotypizing and stereotypoid. The newly introduced terminology provides theoretical framework for scientific research of gender, but also contributes to the establishment of Croatian gender concepts and terminology.