Price differentiation strategies

  • Both practitioners and academics agree about the importance of price and its direct influenceon consumers’ purchase decision as well as the company profit. In the reality, we rarely see a single price for a given product. One visit in a store already shows that consumers face many various prices. This strategy of differential prices allows to increase profit but also improves consumers’ situation and increases welfare. A wide range of various price differentiation mechanisms exists on the market which makes price differentiation a very interesting phenomenon. Additionally, market developments constantly allow for new price differentiation applications. In this work, I research a fascinating topic of price differentiation, its various forms and new application possibilities in changing market areas.

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Author:Agnieszka WolkGND
Place of publication:Frankfurt am Main
Referee:Bernd SkieraORCiDGND, Daniel KlapperGND
Advisor:Bernd Skiera
Document Type:Doctoral Thesis
Date of Publication (online):2008/01/22
Year of first Publication:2007
Publishing Institution:Universitätsbibliothek Johann Christian Senckenberg
Granting Institution:Johann Wolfgang Goethe-Universität
Date of final exam:2007/10/17
Release Date:2008/01/22
Page Number:181
First Page:1
Last Page:171
Institutes:Wirtschaftswissenschaften / Wirtschaftswissenschaften
Dewey Decimal Classification:3 Sozialwissenschaften / 33 Wirtschaft / 330 Wirtschaft
Licence (German):License LogoDeutsches Urheberrecht