TY - UNPD A1 - Hillert, Alexander A1 - Niessen-Ruenzi, Alexandra A1 - Ruenzi, Stefan T1 - Mutual fund shareholder letters: flows, performance, and managerial behavior N2 - Fund companies regularly send shareholder letters to their investors. We use textual analysis to investigate whether these letters’ writing style influences fund flows and whether it predicts performance and investment styles. Fund investors react to the tone and content of shareholder letters: A less negative tone leads to higher net flows. Thus, fund companies can use shareholder letters as a tactical instrument to influence flows. However, at the same time, a dishonest communication that is not consistent with the fund’s actual performance decreases flows. A positive writing style predicts higher idiosyncratic risk as well as more style bets, while there is no consistent predictive power for future performance. T3 - SAFE working paper - 380 KW - Fund Flows KW - Textual Analysis KW - Shareholder Letters KW - Investment Styles Y1 - 2023 UR - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/70133 UR - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-701330 UR - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2524610 N1 - We are grateful for financial support from the Julius Paul Stiegler Memorial Foundation. PB - SAFE CY - Frankfurt am Main ER -