TY  - JOUR
A1  - Liu, Huihua
A1  - Bracht, Eva
A1  - Zhang, Xin‐an
A1  - Bradley, Bret
A1  - Dick, Rolf van
T1  - Creativity in non-routine jobs: the role of transformational
leadership and organizational identification
T2  - Creativity and innovation management
N2  - An increasing number of individuals work in jobs with little standardization and repetition, that is, with high levels of job non‐routinization. At the same time, demands for creativity are high, which raises the question of how employees can use job non‐routinization to develop creativity. Acknowledging the importance of social processes for creativity, we propose that transformational leaders raise feelings of organizational identification in followers and that this form of identification then helps individuals to develop creativity in jobs with little routinization. This is because organizational members evaluate and promote those ideas as more creative, which are in line with a shared understanding of creativity within the organization. To investigate these relationships, we calculated a mediated moderation model with 173 leader–follower dyads from China. Results confirm our hypotheses that transformational leadership moderates the relationship between job non‐routinization on employee creativity through organizational identification. We conclude that raising feelings of social identity is a key task for leaders today, especially when working in uncertain and fast developing environments with little repetition and the constant need to develop creative ideas.
KW  - creativity
KW  - job non‐routinization
KW  - organizational identification
KW  - social identity theory
KW  - transformational leadership
Y1  - 2020
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/58896
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-588961
SN  - 1467-8691
SN  - 0963-1690
VL  - 30.2021
IS  - 1
SP  - 129
EP  - 143
PB  - Wiley-Blackwell
CY  - Oxford [u.a.]
ER  -