TY  - JOUR
A1  - Martinez Mateo, Marina
A1  - Cabanis, Maurice
A1  - Stenmanns, Julian
A1  - Krach, Sören
T1  - Essentializing the binary self: individualism and collectivism in cultural neuroscience
T2  - Frontiers in human neuroscience
N2  - Within the emerging field of cultural neuroscience (CN) one branch of research focuses on the neural underpinnings of “individualistic/Western” vs. “collectivistic/Eastern” self-views. These studies uncritically adopt essentialist assumptions from classic cross-cultural research, mainly following the tradition of Markus and Kitayama (1991), into the domain of functional neuroimaging. In this perspective article we analyze recent publications and conference proceedings of the 18th Annual Meeting of the Organization for Human Brain Mapping (2012) and problematize the essentialist and simplistic understanding of “culture” in these studies. Further, we argue against the binary structure of the drawn “cultural” comparisons and their underlying Eurocentrism. Finally we scrutinize whether valuations within the constructed binarities bear the risk of constructing and reproducing a postcolonial, orientalist argumentation pattern.
KW  - binarity
KW  - cultural neuroscience
KW  - individualism-collectivism
KW  - postcolonial studies
KW  - self-views
Y1  - 2013
UR  - http://publikationen.ub.uni-frankfurt.de/frontdoor/index/index/docId/30586
UR  - https://nbn-resolving.org/urn:nbn:de:hebis:30:3-305865
SN  - 1662-5161
N1  - Copyright © 2013 Martínez Mateo, Cabanis, Stenmanns and Krach. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in other forums, provided the original authors and source are credited and subject to any copyright notices concerning any third-party graphics etc.
VL  - 7
IS  - 289
PB  - Frontiers Research Foundation
CY  - Lausanne
ER  -