@article{AlvesWerbSkiera2019,
  author    = {Gabriela Alves Werb and Bernd Skiera},
  title     = {Visibility in organic search: why should managers and investors care about it?},
  journal   = {EFL quarterly : an E-Finance Lab publication},
  volume    = {2019},
  number    = {3},
  pages     = {6 -- 8},
  year      = {2019},
}